Hartford, CT July 1, 2026 – Rally House, one of the nation’s fastest-growing sports and merchandise retailers, today announced a new multi-year partnership with UConn Athletics as the Official In-Venue Retail and E-Commerce Partner of the Huskies.
Beginning today, Rally House will operate the official online store for UConn Athletics, providing Huskies fans around the world with an enhanced shopping experience and expanded selection of officially licensed apparel, gifts, collectibles, and accessories. Rally House will also assume in-venue retail operations at UConn Athletics facilities beginning this fall, delivering an elevated game-day shopping experience for fans attending Huskies events.
Few athletic programs in the country have built the tradition, national recognition, and sustained success of the Huskies. From championship-winning basketball programs and passionate fan support to excellence across numerous sports, UConn has established itself as one of the premier brands in collegiate athletics. Through this partnership, Rally House will help bring that championship tradition to life by providing fans with convenient access to authentic merchandise both online and on game day.
“We’re incredibly honored to partner with UConn Athletics, one of the most iconic and successful brands in college sports,” said Aaron Liebert, Owner and CEO of Rally House. “The Huskies have built a championship tradition that resonates with fans across the country, and we’re excited to match that passion with an outstanding retail experience. As we continue to grow our presence in Connecticut, including the opening of a new Rally House store in Manchester this fall, we’re excited to become an even bigger part of the Huskies community.”
The official UConn Athletics online store will relaunch under Rally House management on July 1, giving fans year-round access to the latest officially licensed gear from wherever they cheer on the Huskies. Beginning this fall, fans attending UConn athletic events will also experience enhanced in-venue retail operations featuring an expanded product assortment, efficient service, and exciting new merchandise offerings throughout the season.
“We are incredibly excited to launch the official partnership between UConn and Rally House,” said Kyle Muncy, UConn Director of Brand Partnerships. “Rally House is going to take the UConn branded merchandise assortment to a different level in the years to come, whether on the official athletics website, at UConn home games or at the store in Manchester opening this Fall. We look forward to our fans becoming introduced to the full Rally House experience in the coming months and know they are going to be thrilled with what they see.”
The partnership further expands Rally House’s commitment to Connecticut and UConn fans. In addition to launching the official UConn Athletics online store and assuming in-venue retail operations this fall, Rally House is also growing its retail presence in the state with plans to open a new store in Manchester this fall. The new location will provide Huskies fans throughout the region with another convenient destination to shop an extensive assortment of officially licensed UConn merchandise alongside apparel and gifts for their favorite professional and local teams.
Fans can begin shopping the official UConn Athletics online store starting today, with enhanced in-venue retail experiences launching this fall. Follow Rally House on Facebook, Instagram, and X for continued updates and information on new product arrivals.
About Rally House
Rally House and Sampler Stores Inc. is a family-owned retailer that offers a large selection of apparel, hats, gifts and home decor representing local NCAA, NFL, MLB, NBA, NHL, and MLS teams in addition to locally inspired apparel, gifts and food. Rally House operates 310+ locations across 28 states.
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