Charlotte, NC – Rally House, the nation’s fastest-growing sports merchandise and apparel retailer, is excited to announce the opening of its first Charlotte-area location at Concord Mills, bringing an unmatched selection of officially licensed apparel, gifts, home décor, collectibles, and accessories to Concord and the greater Charlotte area.
The Concord Mills location marks an important milestone in Rally House’s continued expansion across North Carolina. The retailer has rapidly grown its presence throughout the state, with locations serving fans in markets including Durham, Chapel Hill, Cary and other communities across the region. This opening further strengthens Rally House’s footprint in North Carolina and establishes a presence in one of the nation’s biggest sports markets.
The timing of the opening also follows Rally House’s recent announcement of its official partnership with the Charlotte Hornets. Through the partnership, Rally House operates the Hornets’ official e-commerce site and expands the online assortment available to fans while leveraging its growing North Carolina store network to better serve fans throughout the region.
“North Carolina has quickly become an important part of Rally House’s growth strategy,” said Aaron Liebert, CEO of Rally House. “We’ve seen tremendous enthusiasm from fans in the communities where we’ve opened, and Charlotte represents a significant next step for us. Combined with our partnership with the Charlotte Hornets, Concord Mills gives us a great opportunity to become a bigger part of the fan experience in the state. We’re excited to open our doors at and give Charlotte fans a place to celebrate the teams and communities they’re passionate about.”
Located at Concord Mills, one of the Charlotte region’s premier shopping destinations, the new Rally House will offer merchandise representing the area’s professional and collegiate teams. Fans can expect a wide assortment of Charlotte Hornets, Carolina Panthers, Charlotte FC and NASCAR merchandise, along with products from universities like University of North Carolina, North Carolina State, University of North Carolina at Charlotte, Wake Forest, Duke, and more teams from across the region. In addition to professional and college merchandise, Rally House Concord Mills will be the go-to place for any local gear for both Charlotte and North Carolina.
The Concord Mills location serves as a strategic addition to Rally House’s broader North Carolina growth. Charlotte’s position as a major regional hub, combined with its growing population, strong sports culture and year-round sports tourism, makes the market a natural fit for the retailer.
Rally House Concord Mills is now open. Customers can shop in-store or browse thousands of additional products online at RallyHouse.com. Additional grand opening celebrations will be announced at a later date.
Customers can explore the full range of products online at www.rallyhouse.com, and stay connected through Facebook, Instagram, TikTok, and X for the latest updates and promotions. For those interested in joining the Rally House team, career opportunities are available on the company’s website.
About Rally House
Rally House is a family-owned retail company and the official team shop of the Big Ten, offering a wide selection of apparel, hats, gifts, and home décor representing local NCAA, NFL, MLB, NBA, NHL, MLS, and MiLB teams, along with locally inspired apparel, gifts, and food items. Rally House operates more than 310 locations across 29 states with 4 in North Carolina
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