GRAND RAPIDS, MI – Rally House is returning to West Michigan with the opening of a new store at Alpine Summit in Grand Rapids, bringing its unmatched selection of sports merchandise and local apparel back to one of the state’s most passionate sports markets. The new location marks Rally House’s return to the Grand Rapids area, giving fans throughout West Michigan a convenient destination for officially licensed team gear, hometown apparel, and unique gifts celebrating everything they love about Michigan sports.
Located along Alpine Avenue near HomeGoods, Rally House Alpine Summit will serve passionate fans from Grand Rapids and surrounding communities with an extensive assortment of apparel, headwear, novelties, and accessories for professional, collegiate, and local teams. The store is also located just 10 miles from Grand Valley State University, making it a convenient stop for Lakers fans, students, alumni, and families looking to show their school spirit.
Customers will find merchandise representing the Detroit Lions, Detroit Tigers, Detroit Red Wings, Detroit Pistons, and more, along with popular Michigan collegiate programs including the Michigan Wolverines, Michigan State Spartans, Central Michigan Chippewas, Western Michigan Broncos, Grand Valley State Lakers, and other schools from across the state. Rally House is also known for its exclusive local apparel collection, featuring designs that celebrate Grand Rapids and the state of Michigan
“Grand Rapids has an incredible passion for sports at every level, and we’re excited to return to the community with a new Rally House location,” said Aaron Liebert, CEO and Owner of Rally House. “We’ve been looking forward to serving fans in West Michigan again, and Alpine Summit is the perfect location to reconnect with the community. Whether you’re cheering for Detroit’s professional teams, supporting the Grand Valley State Lakers, or showing hometown pride, Rally House Alpine Summit will have something for every fan.”
The Alpine Summit location strengthens Rally House’s growing footprint across Michigan as the 29th location in the state, while also reestablishing the company’s presence in the Grand Rapids market. Convenient access, ample parking, and a broad assortment of products make the new store an ideal destination for year-round shopping, whether customers are preparing for football season, celebrating championship runs, or searching for the perfect gift.
In addition to apparel and merchandise for favorite teams, customers can shop locally inspired apparel, home décor, drinkware, collectibles, and exclusive products that can’t be found just anywhere.
Rally House invites the Grand Rapids community to visit the new Alpine Summit location and experience why the retailer has become one of the nation’s fastest-growing destinations for sports fans.
Customers can explore the full range of products online at www.rallyhouse.com, and stay connected through Facebook, Instagram, TikTok, and X for the latest updates and promotions. For those interested in joining the Rally House team, career opportunities are available on the company’s website.
About Rally House
Rally House is a family-owned retail company, offering a wide selection of apparel, hats, gifts, and home décor representing local NCAA, NFL, MLB, NBA, NHL, MLS, and MiLB teams, along with locally inspired apparel, gifts, and food items. Rally House operates more than 310 locations across 28 states with 29 in Michigan.
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