MANCHESTER, CT August 21, 2026: Rally House, one of the nation’s fastest-growing sports and merchandise retailers, officially opened its first store in Connecticut today at The Shoppes at Buckland Hills in Manchester.
The new location marks an exciting milestone in Rally House’s continued growth and comes on the heels of the company’s recently announced multi-year partnership with UConn Athletics. As the Official In-Venue Retail and E-Commerce Partner of the Huskies, Rally House now manages the official UConn Athletics online store and will assume in-venue retail operations at UConn Athletics facilities this fall.
Rally House Buckland Hills offers an extensive selection of UConn Huskies apparel, hats, gifts, collectibles, and accessories. The store also carries merchandise representing popular regional professional teams, including the New York Giants, New York Mets, New England Patriots, New York Yankees, Boston Red Sox, and Boston Celtics.
“Connecticut is an important new market for Rally House, and the timing of this opening makes it especially meaningful as we begin our partnership with UConn Athletics. Between our retail stores, expanded e-commerce offerings and in-venue presence, we’re building new ways to connect with Huskies fans and serve the passionate sports communities across the state.” said Aaron Liebert, Owner and CEO of Rally House.
The opening further expands Rally House’s commitment to Connecticut and Huskies fans. Through its partnership with UConn Athletics, Rally House is delivering an expanded retail experience across multiple touchpoints, from the official UConn Athletics online store to in-venue merchandise locations and now a dedicated Rally House retail presence in the Manchester area.
The official UConn Athletics online store, now managed by Rally House, provides Huskies fans around the world with access to an expanded assortment of officially licensed apparel, gifts, collectibles, and accessories, while enhanced in-venue retail operations are set to launch this fall.
Customers can explore the full range of products online at www.rallyhouse.com, and stay connected through Facebook, Instagram, TikTok, and X for the latest updates and promotions. For those interested in joining the Rally House team, career opportunities are available on the company’s website.
About Rally House
Rally House and Sampler Stores Inc. is a family-owned retailer that offers a large selection of apparel, hats, gifts and home decor representing local NCAA, NFL, MLB, NBA, NHL, and MLS teams in addition to locally inspired apparel, gifts and food. Rally House operates 320+ locations across 30 states and is excited to open its first store in Connecticut.
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