Columbia, S.C. – Rally House is excited to announce that Rally House Assembly Street on is now open, bringing an expansive selection of officially licensed sports apparel, gifts, and local merchandise to the heart of Columbia.
This new location marks another step in Rally House’s continued investment in South Carolina and strengthens the company’s presence in one of the Southeast’s most passionate college sports markets. Located just blocks from the University of South Carolina campus, Rally House Assembly Street is positioned along one of the primary routes connecting campus, downtown Columbia, and major athletic venues.
The Assembly Street location also comes as Rally House begins a new partnership with Gamecock Sports Properties that will feature a retail sales space within Gamecock Village this football season, giving fans another opportunity to shop officially licensed South Carolina gear before cheering on the Gamecocks.
“Columbia is a community that brings together incredible school spirit, local pride, and a passionate fan base, and we’re excited to be growing our presence here,” said Aaron Liebert, Owner and CEO at Rally House. “Opening Assembly Street gives us another opportunity to serve Gamecock fans and the Columbia community, while our partnership with Gamecock Sports Properties allows us to connect with fans on game day in an even bigger way.”
Positioned near Williams-Brice Stadium, Colonial Life Arena, and other University of South Carolina athletic venues, Rally House Assembly Street is an ideal destination for fans before and after sporting events. While the existing Harden Street location caters to the vibrant Five Points district and student neighborhood, the Assembly Street location expands accessibility to downtown employees, visitors, commuters, and game-day traffic traveling between campus and the city center.
Customers at Rally House Assembly Street can expect an expansive selection of officially licensed University of South Carolina Gamecocks apparel and merchandise, Columbia Fireflies gear, and local merchandise celebrating South Carolina and the city of Columbia. From apparel, hats, and collectibles to locally inspired gifts, home décor, and specialty merchandise, Rally House offers products for fans looking to show their pride in the teams and communities they love.
Whether preparing for kickoff at Williams-Brice Stadium, cheering on the Gamecocks at Colonial Life Arena, supporting the Columbia Fireflies, or looking for a gift that celebrates South Carolina and Columbia, Rally House Assembly Street offers a new destination for officially licensed team gear and local merchandise.
An official ribbon cutting ceremony will take place on Friday, August 21st at 10:00am. More information about grand opening weekend events will come soon.
Customers can explore the full range of products online at www.rallyhouse.com, and stay connected through Facebook, Instagram, TikTok, and X for the latest updates and promotions. For those interested in joining the Rally House team, career opportunities are available on the company’s website.
About Rally House
Rally House and Sampler Stores Inc. is a family-owned retailer that offers a large selection of apparel, hats, gifts and home decor representing local NCAA, NFL, MLB, NBA, NHL, and MLS teams in addition to locally inspired apparel, gifts and food. Rally House operates 320+ locations across 30 states and is excited to open its second in Columbia.
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