New Nicholson Gateway and Highland Road locations bring LSU and Baton Rouge merchandise to the heart of Tiger country
BATON ROUGE, LA Sept. 29 – Rally House, a family-owned and operated specialty retailer, is expanding its presence in Baton Rouge with two new stores serving the Louisiana State University community. Rally House Nicholson Gateway, located at 3644 Nicholson Dr., will open in November, followed by Rally House Highland Road, located at 3332 Highland Road, early next year.
The two new locations will bring Rally House’s extensive selection of LSU Tigers merchandise and Baton Rouge-inspired products to fans, students, alumni and visitors throughout the community. The stores will offer a locally focused assortment of apparel, hats, gifts, accessories and more, celebrating the pride and traditions of LSU and Baton Rouge.
Rally House Nicholson Gateway will be located directly on the LSU campus and adjacent to Nicholson Gateway, placing the store at the center of the university community. With more than 37,800 students attending on campus, the location is surrounded by student housing, dining, retail and recreation and sits across the street from LSU’s Death Valley and PMAC.
The location also provides a natural destination for fans during LSU game days and major university events. Tiger Stadium can host more than 100,000 fans, creating significant activity throughout the surrounding area during football season and adding to the year-round energy of the LSU campus.
“Baton Rouge has been an important market for Rally House, and we’re excited to build on that presence by bringing two new locations even closer to the LSU campus,” said Aaron Liebert, Owner and CEO at Rally House. “These stores give us an opportunity to better serve the students, alumni and fans who make LSU such a special community, while offering an assortment that celebrates both Tiger pride and the local character of Baton Rouge.”
The December opening of Rally House Highland Road will further extend Rally House’s reach into the LSU community. Located at 3332 Highland Road at the intersection of State Street and Highland Road, the store sits directly adjacent to LSU’s North Gates and within easy walking distance of campus.
Surrounded by student housing, restaurants, coffee shops and other retailers, Highland Road places Rally House in a high-traffic corridor frequented by LSU students, faculty, residents and visitors. Its proximity to the North Gates also makes it a natural stop for fans traveling to and from campus for football, basketball and other LSU athletic events.
The two Baton Rouge stores represent Rally House’s continued strategy of expanding into prominent collegiate markets and bringing its assortment closer to passionate university communities. LSU joins a growing portfolio of Rally House locations serving major college fan bases, including markets around North Carolina, South Carolina, Florida, Pennsylvania, Utah, and Arizona.
Rally House Nicholson Gateway will open in early November, with Rally House Highland Road following at the beginning of 2027. Additional information about grand opening activities, special events and other celebrations at both locations will be announced in the coming weeks.
Customers can explore the full range of products online at www.rallyhouse.com, and stay connected through Facebook, Instagram, TikTok, and X for the latest updates and promotions. For those interested in joining the Rally House team, career opportunities are available on the company’s website.
About Rally House
Rally House is a family-owned retail company, offering a wide selection of apparel, hats, gifts, and home décor representing local NCAA, NFL, MLB, NBA, NHL, MLS, and MiLB teams, along with locally inspired apparel, gifts, and food items. Rally House operates more than 320 locations across 30 states with 4 in Louisiana.
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