WILLIAMSBURG, Va. June 25, 2026– Rally House, a premier retailer of officially licensed collegiate apparel, gifts, and merchandise, is proud to announce the opening of 1693 Provisions at Rally House, the official campus store of William & Mary. The newly reimagined retail destination delivers an enhanced shopping experience while celebrating the rich traditions and enduring pride of one of the nation’s oldest and most distinguished universities.
Conveniently located in the heart of campus, 1693 Provisions at Rally House is the official destination for William & Mary merchandise, offering students, faculty, staff, alumni, and fans an expanded selection of officially licensed Tribe apparel, gifts, school supplies, and campus essentials. Inspired by the university’s founding year, the store reflects William & Mary’s historic legacy while providing a modern retail experience designed for today’s campus community. Rally House will operate the physical 1693 Provisions at Rally House store as well as the online shop.
“We are honored to partner with William & Mary and become part of the Tribe community,” said Aaron Liebert, Owner and CEO at Rally House. “1693 Provisions at Rally House is designed to be more than a campus store. It’s a place where students, alumni, and fans can celebrate the traditions, pride, and history that make William & Mary so special.”
Customers will discover a broad assortment of officially licensed William & Mary apparel, headwear, gifts, drinkware, home décor, graduation merchandise, and other campus essentials. With an expanded product selection and refreshed store environment, 1693 Provisions at Rally House provides an engaging destination for everyday shopping, special occasions, and game days alike.
The opening is supported by Rally House’s growing partnership with eCampus, which serves as William & Mary’s online bookstore operator. This collaboration provides students with an easy, affordable, and convenient way to access textbooks, digital resources, and other essential academic tools. Together, the partnership creates a seamless omnichannel experience, combining eCampus’s expertise in course materials with Rally House’s focus on delivering an elevated in-store retail experience and expanded merchandise assortment.
The William & Mary partnership is part of Rally House’s growing collegiate retail portfolio. In addition to William & Mary, Rally House operates the official campus retail locations for George Mason University and Drexel University and will open at Rowan University this summer. These partnerships reflect Rally House’s commitment to creating engaging campus retail experiences that strengthen school pride while serving the evolving needs of students and university communities.
“We’re committed to creating retail experiences that reflect the unique identity of every university we serve,” added Liebert “At William & Mary, we’re excited to honor the university’s remarkable history while providing a welcoming destination that connects generations of the Tribe community.”
For more information about the store, visit 1693 Provisions at Rally House. Customers can stay connected through Facebook, Instagram, and X for the latest updates and promotions. For those interested in joining the Rally House team, career opportunities are available on the company’s website.
About Rally House
Rally House is a family-owned retail company, offering a wide selection of apparel, hats, gifts, and home décor representing local NCAA, NFL, MLB, NBA, NHL, MLS, and MiLB teams, along with locally inspired apparel, gifts, and food items. Rally House operates more than 310 locations across 28 states.
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