LENEXA, KS – Rally House, a leading specialty retail store offering an expansive selection of NCAA, NFL, NBA, NFL, MLS, and local products, announces today that Jessica Hotter has joined the company as Director of Licensing and Brand Development.
Jessica joins Rally House following a successful career within Trademarks and Licensing at her alma mater, Virginia Polytechnic Institute and State University. Her time at Virginia Tech was highlighted by significant increases in licensing royalties, the development and launch of the university’s signature beer, expanded collaboration with both vendors and campus partners, and service on national committees. A two-time graduate of Virginia Tech, Jessica brings a wealth of knowledge that will make her a critical asset to the Rally House family.
Jessica will oversee licensing for Rally House and play a significant role in the company’s continued growth strategy, facilitating existing licensing partnerships while simultaneously pursuing new relationships.
“We are thrilled that Jessica is joining the Rally House family,” says CEO Aaron Liebert. “As we continue to grow the Rally House footprint with brick-and-mortar stores and a growing ecommerce engine, Jessica will have opportunities to expand our licensing relationships in almost unlimited areas.”
